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B2B : how to build a profitable e-commerce strategy / Michael J. Cunningham.
Cunningham, Michael J.

Call Number: HF 5548.32 .C855 2002 Collection: circulating book
ISBN: 9780738205229
Pub. Info: Cambridge, Mass. : Perseus, ©2002.
Study Program Note: MGT6101 MGT6104

Annotation

A presentation of a blueprint to create a profitable business-to-business e-Commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

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