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Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Robert Davis.
Davis, Robert,

Call Number: HF 6146.I58 .D287 2015 Collection: electronic book
ISBN: 9781631570988
Pub. Info: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Study Program Note: BUS4415 BUS5415

Title from PDF title page (viewed on January 11, 2015).

Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources."

Electronic Access:

https://amberton.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=929745

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