Search
The fundamentals of marketing / Edward Russell.
Russell, Edward.
Call Number: HF 5415.13 .R87 2010 Collection: electronic book
ISBN: 9782940373727
Pub. Info: Lausanne : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, ©2010.
Study Program Note: MKT3151
The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking.
Electronic Access:
Russell, Edward.
Call Number: HF 5415.13 .R87 2010 Collection: electronic book
ISBN: 9782940373727
Pub. Info: Lausanne : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, ©2010.
Study Program Note: MKT3151
The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking.
Electronic Access:
 |
https://amberton.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=295737
|