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The marketing toolkit : bite-sized wisdom, perfect for busy people who would sooner be succeeding, not reading-- / Jeff Della Mura.
Della Mura, Jeff.
Call Number: HF 5415 .D45 2009 Collection: electronic book
ISBN: 9781848035942
Pub. Info: Oxford, U.K. : How To Books, ©2009.
Study Program Note: MKT6210 MKT3151
Includes index.
Title from PDF title page (viewed Mar. 31, 2009).
After more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what hurts, what works and what doesn't. He is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing, a visiting lecturer and an award-winning business adviser. A supportive observer of growing businesses, Jeff has written numerous advisory articles and briefings.
Electronic Access:
Della Mura, Jeff.
Call Number: HF 5415 .D45 2009 Collection: electronic book
ISBN: 9781848035942
Pub. Info: Oxford, U.K. : How To Books, ©2009.
Study Program Note: MKT6210 MKT3151
Includes index.
Title from PDF title page (viewed Mar. 31, 2009).
After more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what hurts, what works and what doesn't. He is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing, a visiting lecturer and an award-winning business adviser. A supportive observer of growing businesses, Jeff has written numerous advisory articles and briefings.
Electronic Access:
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