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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation / Damian Ryan.
Ryan, Damian.

Call Number: HF 5415.1265 .R93 2014 Collection: electronic book
ISBN: 9780749471026
Pub. Info: London : Kogan Page, 2014.
Study Program Note: MKT6210

Case study: Royal Mail gold post boxes.

Includes index.

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to:. Understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance ma.

Electronic Access:

https://amberton.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=783328

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