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Winning the reputation game : creating stakeholder value and competitive advantage / Dowling, Grahame R.
Dowling, Grahame R.

Call Number: HD 59.2 .D696 2016 Collection: circulating book
ISBN: 9780262034463 (hardcover : alk. paper)
Pub. Info: Cambridge, MA : The MIT Press, 2016.
Study Program Note: MGT 5650 COM 5445

In "Winning the Reputation Game", Grahame Dowling explains that company reputations are not derived from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are simply better than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage.

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