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The covert code : mastering the art of digital marketing
Covert, Anna.
Call Number: HF 5415.1265 .C68 2024 Collection: circulating book
ISBN: 9798887506081
Pub. Info: Charleston, South Carolina : Forbes Books, 2024.
Study Program Note: MIS4322 MKT3151 MKT6210 MKT6230
Text is a playbook for making smart, strategic decisions optimizing marketing budgets to reach the correct people at the right time, achieving the right results. Tools included will help readers and leaders to assess the cost of each new customer and build a digital campaign designed to maximize return on investment (ROI).
Covert, Anna.
Call Number: HF 5415.1265 .C68 2024 Collection: circulating book
ISBN: 9798887506081
Pub. Info: Charleston, South Carolina : Forbes Books, 2024.
Study Program Note: MIS4322 MKT3151 MKT6210 MKT6230
Text is a playbook for making smart, strategic decisions optimizing marketing budgets to reach the correct people at the right time, achieving the right results. Tools included will help readers and leaders to assess the cost of each new customer and build a digital campaign designed to maximize return on investment (ROI).