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Get scrappy : smarter digital marketing for businesses big and small / Nick Westergaard.
Westergaard, Nick,

Call Number: HF 5415.1265 .W47 2016 Collection: electronic book
ISBN: 9780814437315 (hardcover)
Pub. Info: New York : American Management Association, [2016]

Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters.

Electronic Access:

https://amberton.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135049

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