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Hooked : how leaders connect, engage and inspire with storytelling / Gabrielle Dolan, Yamini Naidu.
Dolan, Gabrielle,

Call Number: HF 5718 .D65 2013 Collection: electronic book
ISBN: 9781118637654
Pub. Info: New York : Wiley, 2013.
Study Program Note: MGT5670 HBD6776

Includes index.

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-wor.

Electronic Access:

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