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Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith.
Smith, Paul,

Call Number: HD 30.3 .S65 2012 Collection: electronic book
ISBN: 9780814420300
Pub. Info: New York : American Management Association, c2012.
Study Program Note: COM5469 COM6303

Includes index.

Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.

Electronic Access:

https://amberton.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477627

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