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One-to-one web marketing : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
Allen, Cliff,

Call Number: HF 5415.1265 .A419 2001 Collection: electronic book
ISBN: 9780471404002
Pub. Info: New York : John Wiley, 2001.
Study Program Note: MKT3151 MKT6210

"Wiley computer publishing."

Includes index.

With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement.

Electronic Access:

https://amberton.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=56680

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