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Predictive business analytics : forward-looking capabilities to improve business performance / Lawrence S. Maisel, Gary Cokins.
Maisel, Lawrence,

Call Number: HD 30.23 .M335 2014 Collection: circulating book
ISBN: 9781118175569 (cloth)
Pub. Info: 2014
Study Program Note: MGT5380

This book addresses the emergence of predictive business analytics, how it can help redefine the way an organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting.

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